MARKETING · SOCIAL · COMMUNICATIONS

Richard Haid

I turn complex products and ideas into stories people understand, share, and act on.

I’m a marketing, social, and communications leader with 15+ years of experience in tech and digital media, including a focus since 2020 on crypto, fintech, developer platforms, AI, stablecoins, and payments.

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Richard Haid scuba diving in Vava'u, Tonga.
Me after learning how to scuba dive in 2012, Vava'u, Tonga.

About me:

I've worked in social, content, and communications for 15+ years. I started at 13 running YouTube channels, then worked with tech and crypto creators, crypto media, and now Coinbase Developer Platform.

At Coinbase Developer Platform, I have helped launch products and partnerships with Google, OpenAI, AWS, Shopify, Checkout.com, Circle, Deel, and many others. I write launch copy plus executive and employee amplification across X and LinkedIn, coordinate partner messaging, and shape ongoing social narratives.

Work samples:

Blog

x402 launch

Problem
Make a new, invisible agentic-payments protocol understandable to developers, partners, and a broader audience.
What I owned
Wrote the launch copy plus executive and employee amplification across X and LinkedIn, developed the ongoing social narrative, and coordinated partner messaging and launch-day distribution across Coinbase Developer Platform channels.
Outcome
Launch result: The announcement thread reached 1.1M+ views. Since launch: x402 has processed 180M+ transactions and is now stewarded by the x402 Foundation.

1 of 3

Additional launches:

Google AP2 + x402 (Social Blog)

Coinbase Payments + Shopify (Social Blog)

Work history:

Coinbase Developer Platform, Head of Social 2025 to present

Lead social and content strategy across X and LinkedIn for Coinbase Developer Platform and Coinbase Institutional, translating developer, payments, and institutional products into narratives for technical and enterprise audiences. I write launch copy for major partner and flagship payments launches, ghostwrite executive thought leadership, lead employee amplification, and coordinate partner and launch-day distribution. During my time here, @CoinbaseDev grew from 25K to 63K+ followers and generated 30M+ impressions. I also lead video and podcast distribution through the Coinbase Developer Platform YouTube channel and CDPod, whose final season averaged 20K views per episode on YouTube.

Cointelegraph, Social Media Manager 2022 to 2025

Helped run Cointelegraph’s 24/7 global news operation across YouTube, X, LinkedIn, Instagram, and TikTok. I produced and edited platform-specific copy, graphics, Reels, short-form video, and YouTube videos; coordinated content and distribution across channels; helped shape faster publishing workflows and a unified brand voice; wrote sponsored content; and managed a small team of social media managers providing round-the-clock news coverage. This work contributed to 420M+ annual impressions, nearly 85M impressions in a single month, and 750K+ new followers in one year.

Creator brands, Brand and Media Director 2011 to 2022

Led brand, video, social, and media work across YouTube, X, and LinkedIn for leading tech and crypto creators, helping their channels generate tens of millions of views.

x402 demo:

x402 creates an open payment layer for the internet. It lets people and software, including AI agents, pay directly over HTTP, giving anyone a way to earn from their content, APIs, data, and digital work without relying on traditional payment infrastructure. This demo simulates that flow with real server requests: 402 → payment authorization → retry → 200.

2 truths and a lieSimulation

  1. I've swum with humpback whales.
  2. I love country music.
  3. I love bananas.

Demo balance: $0.05 simulated USDC

Internet ephemera:

A starfish in the water with the words: We could almost say, a living being is a memory which acts.
A meme reading: I hope this email never finds you. I hope you find yourself instead. I hope you are free.
Animated American flag. Bottom 95% of all websites badge.

Send me a message

If you'd rather send me a normal email, reach out to richard@rjhbde.me.