MARKETING · SOCIAL · COMMUNICATIONS

Richard Haid

I turn complex products and ideas into stories people understand, share, and act on.

I’m a marketing, social, and communications leader with 15+ years of experience in tech and digital media. Since 2020, my work has focused on crypto, fintech, developer platforms, AI, stablecoins, and payments.

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Richard Haid scuba diving in Vava'u, Tonga.
Me after learning how to scuba dive in 2012, Vava'u, Tonga.

About me:

I've worked in social, content, and communications for 15+ years. I started at 13 running YouTube channels, then spent a decade building tech creator brands before moving into crypto media and Coinbase Developer Platform.

At Coinbase Developer Platform, I've helped launch products and partnerships with Google, OpenAI, AWS, Shopify, Checkout.com, Circle, Deel, and many others. I write launch, executive, and employee amplification copy across X and LinkedIn, coordinate partner messaging, and shape ongoing social narratives.

Work samples:

Blog

x402 launch

Problem
Make a new internet-native payments protocol understandable to developers, partners, and a broader audience.
What I owned
Wrote launch, executive, and employee amplification copy across X and LinkedIn; developed the ongoing social narrative; and coordinated partner messaging and launch-day distribution across Coinbase Developer Platform channels.
Outcome
Launch result: The announcement thread reached 1.1M+ views. Since launch: x402 has processed 180M+ transactions and is now stewarded by the x402 Foundation.

1 of 3

Additional launches:

Google AP2 + x402 (Social Blog)

Coinbase Payments + Shopify (Social Blog)

Work history:

Coinbase Developer Platform, Head of Social 2025 to present

Lead social and content strategy for Coinbase Developer Platform’s developer and payments products, including launch narratives, executive thought leadership, partner coordination, and distribution across X, LinkedIn, YouTube, and CDPod. For the past quarter, I have also managed Coinbase Institutional’s social channels on X and LinkedIn. During my time here, @CoinbaseDev grew from 25K to 63K+ followers and generated 30M+ impressions.

Cointelegraph, Social Media Manager 2022 to 2025

Managed a small team supporting 24/7 global news coverage and produced platform-specific copy, graphics, and video across YouTube, X, LinkedIn, Instagram, and TikTok. This work contributed to 420M+ annual impressions, nearly 85M impressions in one month, and 750K+ new followers in one year.

The Moon, Brand and Media Director 2020 to 2022

Led brand, social, and content across YouTube, X, and LinkedIn; grew The Moon on YouTube from 250K to 500K subscribers, @carlmoon on X from 0 to 250K, and @themooncarl on X from 150K to 1M+.

Technology Creators, Brand and Media Director / Consultant 2011 to 2020

Built and managed leading technology creator brands across YouTube, X, and LinkedIn, contributing to tens of millions of views through reviews, how-to content, social copy, and multichannel distribution.

x402 demo:

x402 creates an open payment layer for the internet. It lets people and software, including AI agents, pay directly over HTTP, giving anyone a way to earn from their content, APIs, data, and digital work without relying on traditional payment infrastructure.

This demo simulates that flow with real server requests: 402 → payment authorization → retry → 200.

2 truths and a lieSimulation

  1. I've swum with humpback whales.
  2. I love country music.
  3. I love bananas.

Demo balance: $0.05 simulated USDC

Internet ephemera:

A starfish in the water with the words: We could almost say, a living being is a memory which acts.
A meme reading: I hope this email never finds you. I hope you find yourself instead. I hope you are free.
Animated American flag. Bottom 95% of all websites badge.

Send me a message

If you'd rather send me a normal email, reach out to richard@rjhbde.me.