Richard Haid 👋

I turn complicated developer products into stories people understand, share, and adopt.

Head of Social at Coinbase Developer Platform, with 16+ years across crypto, fintech, technical content, and product communications.

Contact me · LinkedIn

Richard Haid scuba diving in Vava'u, Tonga.
Me after learning how to scuba dive in 2012, Vava'u, Tonga.

About me:

I've worked in social, content, and communications for 16+ years. I started at 13 running YouTube channels, then worked with tech and crypto creators, crypto media, and now Coinbase Developer Platform.

At Coinbase Developer Platform, I have helped launch products and partnerships with Google, OpenAI, AWS, Shopify, Checkout.com, Circle, Deel, and many others. I handle social communications, launch copy, executive posts, and partner coordination.

Work samples:

· Blog

x402 launch

Problem
Make a new, invisible agentic-payments protocol understandable to developers, partners, and a broader audience.
What I owned
Wrote the launch copy plus executive and employee amplification copy, developed the ongoing social narrative, and coordinated partner messaging and launch-day distribution across Coinbase Developer Platform channels.
Outcome
The launch thread reached 1.1M+ views and 3.2K+ likes. x402 has since processed 180M+ transactions and is now stewarded by the x402 Foundation under the Linux Foundation.

x402, 1 of 3

Additional launches: Google AP2 + x402 (Social · Blog) · Coinbase Payments + Shopify (Social · Blog)

Work history:

Coinbase Developer Platform, Head of Social 2025 to present

Lead social and content strategy for Coinbase Developer Platform and Coinbase Institutional on LinkedIn, translating developer, payments, and institutional products into narratives for technical and enterprise audiences. During my time here, @CoinbaseDev grew from 25K to 63K+ followers and generated 30M+ impressions. I lead launch communications, executive amplification, partner coordination, and developer-led distribution.

Cointelegraph, Social Media Manager 2022 to 2025

Helped reshape Cointelegraph’s global social-news operation, developing faster publishing workflows and distribution strategies that contributed to 420M+ annual impressions and 750K+ new followers in one year.

Creator brands, Brand and Media Director 2011 to 2022

Led brand, video, social, and media work for leading tech and crypto creators, helping their channels generate tens of millions of views.

x402 demo:

This lightweight demo shows how content can sit behind a paywall and unlock through a stablecoin payment, giving anyone, anywhere access to open-source payment rails, whether the payer is a person or an agent.

2 truths and a lieSimulation

  1. I've swum with humpback whales.
  2. I love country music.
  3. I love bananas.

Demo balance: $0.05 test USDC

A meme reading: I hope this email never finds you. I hope you find yourself instead. I hope you are free.

Send me a message

If you'd rather send me a normal email, reach out to richard@rjhbde.me.